BRAND PROFILE – PEAK MILK

Peak Milk, a product of FrieslandCampina WAMCO Nigeria PLC, was introduced into the Nigerian market in 1954, over 70 years ago, and has been nourishing Nigerians ever since.

As the market leader, Peak Milk pioneered local manufacturing of evaporated milk that ranks number one in quality to address consumers’ needs for health and nutrition.

Peak has delivered quality dairy nutrition and has also been identified as an unmatched category leader through its innovative products such as Peak Instant Milk Powder, Peak Evaporated Milk, Peak Yoghurt Drink, Peak Chocolate, and recently, Peak Dairy Creamer to cater to diverse consumers: the young, old, low-income, and high-income families.

Over the years, the brand has entrenched a nourishing breakfast culture amongst Nigerian consumers, established a distinctive customer experience, and grown brand appeal with consumers. Peak is not just a key component of every breakfast meal but an integral part of everyday nutritional requirements needed by all Nigerian households.

To let Nigerians understand the importance of breakfast, Peak has executed a series of campaigns, amongst which is the Peak Protein breakfast campaign, a benefit-led campaign where consumers are encouraged to start their day with a Peak breakfast, as it supplies them with the protein nourishment and other essential vitamins needed to stay fuller, stronger, and more active through the day.

Peak Milk makes valuable contributions to Nigerian society, a few of which are its support of the Super Eagles, Paralympians, and, more recently, Nigerians who are doing valuable work in the social workspace through the Unstoppable Humans of Change campaigns. To grow sustainably, we have invested in our dairy development program across Nigeria with indigenous farmers. This showcases our herd of rich Friesian cattle and the entire production value chain from farm to factory and Grass to Glass.

Peak Milk will continue to inspire Nigerians to reach for their Peak as we reinforce our position as the undisputed Number 1 Dairy Brand in Nigeria in the hearts and minds of Nigerians.